Santa Cruz Design+Innovation Center

The mission of the Santa Cruz Design + Innovation Center is to promote Santa Cruz as a globally-recognized design destination. Why Santa Cruz? Because we have a unique collective vision of design, inspired by the beauty of our beaches and mountains, Inspired by our youthful iconoclastic culture, and inspired by our commitment to innovation and sustainability.

It all comes together in Santa Cruz.

Lidia C. Hasenauer's blog

Spring Forward, April 17, 2012

I have been busy doubling the size of my book, "An Artist's View of Santa Cruz". It is both a collection of landscape paintings and a tourist guide on how to get to the scenic spots I've painted.


A FAMILY AFFAIRE, MARCH 9, 2012

I am currently working on a commissioned piece based on a painting I did of the carousel at our Boardwalk here in Santa Cruz.


Expanding Book & Guest Models, February 20, 2012

My book is now over 100 pages! The proof looked pretty good, but needed some changes. I am working on some new paintings to put in it.


Creative Busy! February 3, 2012

January started out with a book idea: A collection of paintings used as a guide book to scenic places in Santa Cruz. I am currently working on it with my landscape oil paintings and oil studies.


2011 An Interesting Year, December 29, 2011

I finally finished my two paintings "The Rotation of Pluto" and "The Rotation of Charon". Is it ok to admit that they were really difficult to paint?


Getting the Work Out There, November 27, 2011

I am now selling note cards of my oil paintings at Scotts Valley Artisans in Scotts Valley, CA. I also sell them at the Museum of Art and History in downtown Santa Cruz This part of art isn't easy.


Get to Work: October 21, 2011

I am convinced I am not crazy. People liked my more experimental work when I displayed it at Open Studos Santa Cruz. My paintings are actually pretty conservative.


Open Studios: Weekend 1, October 4, 2011

Summary: I showed, I talked, I sold some things. The interactive display on immigration went very well. Two people got tears in their eyes just thinking about their family. Pretty cool.


Setting Up the Studio, September 12, 2011

These past few weeks I have been preparing my studio for the Santa Cruz County Open Studios event in October. I have hung work high, I have hung work low.


Audience Participation Please, August 29, 2011

I decided it would be a fun idea to have an interactive exhibit at my Open Studios. The theme is immigration. I have a grouping of paintings called "A Boat to America".