Santa Cruz Design+Innovation Center

The mission of the Santa Cruz Design + Innovation Center is to promote Santa Cruz as a globally-recognized design destination. Why Santa Cruz? Because we have a unique collective vision of design, inspired by the beauty of our beaches and mountains, Inspired by our youthful iconoclastic culture, and inspired by our commitment to innovation and sustainability.

It all comes together in Santa Cruz.

The Creative 12

Challenge #1: We invite you to take a few minutes to watch this video. Ponder, reflect, then take 12seconds to tell us how you are participating as an innovator today.

To participate, click this link to record your answer on 12seconds.tv.

santacruz on 12seconds.tv

How Do I Take the Creative Minute Challenge?

It's easy! click on this link and record a response on 12seconds.tv. Your video will automatically appear on this page.

Need to set up a 12seconds account?

  1. Visit 12seconds.tv and click "sign up now" to create your account.
  2. Use the drop-down menus in the video recorder to select the camera and microphone options that work for you.
  3. Hit "record" to tape your video response to the current Creative Minute challenge! Don't forget to fill out the tags and title!

That's it! Your response will be automatically added to the SCD+IC website. The best will be chosen for the front page!