Santa Cruz Design+Innovation Center

The mission of the Santa Cruz Design + Innovation Center is to promote Santa Cruz as a globally-recognized design destination. Why Santa Cruz? Because we have a unique collective vision of design, inspired by the beauty of our beaches and mountains, Inspired by our youthful iconoclastic culture, and inspired by our commitment to innovation and sustainability.

It all comes together in Santa Cruz.

derol

Profile

Derol
Frye
Art Director
57design, Inc.

In a visually oriented society, with generations raised on MTV and saturated with images and icons, we have a more brand-conscious consumer than ever before. My mission is to create campaigns and develop strategies that companies need, to realize their objectives and separate themselves from the ordinary. Working across channels - interactive, motion, print and new media - building deeper bonds with consumers and creating brand awareness and allegiance.

12 years of design industry experience, skilled at the development process of both web and print production, effectively working with and leading teams, interacting with outside contributers, understanding the big picture, and taking initiative.



Extensive experience in creating product, print, and interactive media using The Adobe Suite, Quark, SQL, PHP, Javascript, CSS and HTML.

www.derol.com

831.325.4007
Aptos
95003
Image Portfolio


History

Member for
1 year 12 weeks
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