Before hanging out my shingle, I was a senior marketing writer at Apple and Google. I write everything from print and banner ads to web content, brochures and product marketing copy. Prior to my career in high tech, I was an advertising copywriter at J. Walter Thompson, Foote Cone & Belding, and Bowes Dentsu (Young & Rubicam), and freelanced as a direct marketing writer at Chiat/Day. Besides writing for Apple's portfolio of brands -- including the Macintosh, iMac, iBook, MacBook, MacBook Air, Pod, iTunes and Mac OS X -- I wrote print and digital marketing ads for Google AdWords, Google AdSense, Google Maps and Google Book Search (also wrote employemnt ads for 27 Google offices in North and South America, Europe, Asia and Australia). Other brands I've worked on include Lexus, Nissan, Mazda, Nestle, Philips, Unilever, Air New Zealand, Disney, Union 76 and Verizon Wireless (back when it was calling itself US West Cellular).