Santa Cruz Design+Innovation Center

The mission of the Santa Cruz Design + Innovation Center is to promote Santa Cruz as a globally-recognized design destination. Why Santa Cruz? Because we have a unique collective vision of design, inspired by the beauty of our beaches and mountains, Inspired by our youthful iconoclastic culture, and inspired by our commitment to innovation and sustainability.

It all comes together in Santa Cruz.

james j

James
Jolliff
Wood shop teacher
Santa Clara Unified SD

American Studies major from UCSC, but have been teaching wood shop for the last ten years. In that roll I have found myself doing more and more design work with students in their final projects. I have also been working with wood burning and custom longboard making with my students.

Boulder Creek
California
95006