Santa Cruz Design+Innovation Center

The mission of the Santa Cruz Design + Innovation Center is to promote Santa Cruz as a globally-recognized design destination. Why Santa Cruz? Because we have a unique collective vision of design, inspired by the beauty of our beaches and mountains, Inspired by our youthful iconoclastic culture, and inspired by our commitment to innovation and sustainability.

It all comes together in Santa Cruz.

Loren Stirling

Loren
Stirling
Industrial Design
Stirling Design

Loren Stirling studied at the Art Center College of Design. He has worked in various design capacities at Sundberg-Ferar, Zierhut/Vedder/Shimano, Singer Business Machines and Xerox before establishing Stirling Design.

He is a life member of the Industrial Designer's Society of America (IDSA) and has served as Chairman of the San Francisco chapter. Currently he is on the board of directors of Santa Cruz Design+Innovation Center (SCD+IC). He enjoys mentor work with ID students and has been an invited speaker at various design schools. His work has been widely published in ID magazine, Innovation, Business Week, Business 2.0 and others. His current focus is on biomedical, alternative energy and sustainable architecture products.

+1 831 464 3855
Santa Cruz
California
95062